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Intelligent Customer Experiences through Content-as-a-Service
Content-as-a-Service Architecture allows omnichannel content delivery and segmentation. It offers a system for Intelligent Customer Experiences
Articles
Information Architecture: the Foundation of Modular Content
In this transcribed interview, Cruce Saunders explores the impact of information architecture and how IA connects to the Intelligent Content ecosystem.
Creating an Effective Knowledge Management System
Steps for creating a Efficient Modular, AI-support, Content-as-a-Services based Knowledge Management System
Trends towards AI-supported Modular Knowledge Management
Explore the three trends driving progress in Knowledge Management, as well as scenarios in which Knowledge Management practices bring tangible benefits.
How to Make Your Knowledge Management Smarter
Explore the importance of Knowledge Management, its benefits and how to create smarter Knowledge Management through Intelligent Content
The Role of Technical Communication for Customer Experiences
With the huge increase of Big Data and structured content, technical communications becomes a crucial partner for creating next-gen customer experiences
Want Personalization? Start with Content Engineering
Engineering content unlocks personalization capabilities. Key elements for personalization include: taxonomies, semantic tagging, Content-as-a-Service
The Power of Structured Data for Search Engine Optimization
Learn how to engineer content for Search Engine Optimization and the fundamental role of structured data.
Standards and Governance for Multichannel Content Distribution
Omnichannel content requires content that is modular, enriched with metadata and porPage. Learn about Standards and governance for Content Engineering
Key Ingredients for Intelligent Customer Experiences
This extensive content engineering article series explores critical steps and practices that ensure Intelligent Customer Experiences (ICX).
Follow Your North Star to a Successful Content Engineering Team
Building a successful content engineering team needs more than excellent technical skills. Learn other factors that contribute to your team's success.
Engineering Content Freshness with Structured Data
Customers seek and consume relevant, fresh content. Structured content enables content teams to reuse content, making it more valuable to the enterprise.